About Us





How I Live Life apparel launched in 2017. It is a three year development evolving from a thought, a dream, and persistently over-coming fear to what we now refer to as a "Why Not?!" reality. A glimpse of our psychology is reflected in our designs. We intend to provide an outlet of inspiration for others to live their truth and strive to become their BEST version. We are excited that you have joined us in the journey of life as we too evolve with you. We are a new generation of lifestyle apparel.

As the company grows we strive to reach the point in which 10% of profits are contributed to serving people in need. The intent of these contributions is to empower people to take action and reach their dreams. Proceeds will be allocated but not limited to: education, small business loans, community development, fighting poverty, etc.





How I Live Life was founded by Jonathan and Sebastian Hill, two brothers with a dream that will be fulfilled. 

Jonathan Hill (27) was born in New Orleans, LA and raised in LA, TX, IL, and FL. How I Live Life (HILL.) was conceptualized in 2014 and almost abandoned until the "Why Not?!" mentality began to sprout.

Sebastian Hill (25) was born in Dallas, TX and raised in LA, TX, IL and FL. He was the final catalyst, beyond what has been instilled by their parents, in providing the required belief to take a chance in starting How I Live Life.

These brothers share an unbreakable bond. They are Ying and Yang, not to be confused with the Ying-Yang Twins; although different, their strengths and weaknesses compensate each other, resulting in a dominant force.


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